Ethical Issues

There are no negative representations of any person throughout my energy drink campaign. Only one model is shown and he is never shown in any situation where the viewer could be offended or threatened. Every picture that was taken was shot inside of a licened skatepark and the model filled in a model release form. One thing that some viewers may see as ethically incorrect is the fact that the model is shown without a helmet.

Final Brochure

Assessment of Photoshop Use

Assessment of Photoshop use

I used the rectangular marquee tool to separate certain parts of a layer from the rest of the layer.

I used the polygonal lasso tool to cut out the picture of my model skating on the edited photo. This meant that I could make replicas of the same photo but without the background.

You can see that I have made replicas of the same photo and changed the hue of each cut out photo to make an abstract look.

I used the eraser tool to make some of the brushes on my pages slightly neater.

The gradient tool was used on every page of my brochure to make a background of dark gray which slowly merged into a slightly lighter gray. I also used it on some of the other pages to make the design a bit more effective.

As you can see on this page it merges from a light red into a darker red as it goes into the top left corner of the page. I also used the brush tool on this page to give it a slightly flamed effect, this I also used the paint bucket tool on this to make it slightly lighter red than the background colour so it was subtle but effective.

For the text on this page I simply used a can in shape in the background and changed the opacity of the can so it was slightly visible, I then put each line of text in separately and changed the layout of the text to make it fit the shape of the can. At the top and the bottom of the can I used the warp tool to make the text take the shape of the can.

This screen shot shows that I simply made the photo on the left black and white and changed the brightness and contrast of the photo by using image adjustments; I then made several copies of the photo on the left and put it on the right and changed the shape of them. I left a full replica of the photo behind the text and used filter gallery to make it bright red with a cut out of the model skating.

For the photo on the left I used 2 of the same photo and simply changed the blending mode for each photo to create a black and white effect with slight colour to the skin and colour to the top.

I used Adobe Illustrator to draw my design; I simply used the paint brush tool to go around the outline of my drawing of the logo.

I used a NIKON D200 to take the photos which I was going to use in my brochure, all my photos were taken inside a skate park with a fast shutter speed and they were also assisted with a flash.

When editing photos on Photoshop for every photo I firstly put the brightness and contrast up as this got rid of some of the pixilation on some of the photos and made them look more appealing.

For this photo I changed the layer option for both of the photos which made the photo look black and white with small parts of colour on top.

For another one of my photos which I edited I went on image adjustments and then onto hue and saturation, I changed the saturation down to -100 which made the photo look black and white but the brightness and contrast made the photo look less grainy still.

For my front and back page of the brochure I simply used the brush tool and chose a brush which I downloaded of easy brush to put on my front page, I then imported the pictures of my energy drinks and adjusted the size of each can putting them in height order and I used a normal Photoshop font to write risk.

On my second and third page I imported the edited picture from my photo shoot and put that on one page, I then used the gradient tool to put a red background on my third page and used the brush tool to put a slightly lighter red brush over the top. Once I had typed my information down I used the warp tool to make the letters look like the shape of a can.

The gradient tool was used again on the fifth page, this time making the background go from red to gray. I imported my edited photo from the photo shoot on the sixth page and then cut out the person skating and duplicated him in smaller size on the fifth page, changing the colour of each one using the hue and saturation.

My seventh page was the edited photo from my photo shoot, on the eighth page I duplicated the same photo but changed the shape round to give a strange background effect, I then used a layer effect to make the person look see through with red around him.

How I Used Technology Report

Copyright Law

Property Release Form

PROPERTY RELEASE FORM

Location: Deeside, Wales, United Kingdom

Date: 29/11/12

We write to confirm our agreement that:

1. We will allow Elliot Tickle the right to use Deeside Skatepark on the agreed date to photograph/film the property, and to bring any equipment needed to do so.

2. Elliot Tickle will be photographing at the location on Deeside Skatepark from 12pm 29/11/12 until 4pm 29/11/12 as mutually agreed.

3. All rights in the photographs/footage made and/or taken by Elliot Tickle at the property will be his/hers/theirs and he/she/they will be entitled to use the photographs/ footage for his/her/their college work. We have given him/her/them permission to refer to the Property by its real name.

4. He/she/they will endeavour to take care of the property while he/she/they are filming, however he/she/they do not have insurance and have made you aware of this.

Kindly indicate your acceptance of the above by signing and returning to us a copy of this

agreement.

Read and agreed by Paulwebb

owner of the property or person authorised to give permission.

Model Release Form